This section introduces the five primary goals your engagement planning will want to consider: informing, consulting, involving, collaborating, and empowering (Bassler et al, 2008). Each of these goals provides you with an opportunity to assess what’s most important to your engagement efforts as well as the ability to develop the strategies and tools necessary to make these efforts successful. An essential guide to many of these tools can be found in 2010 Resource Guide to Public Engagement (NCDD).