Yizao Liu, Ph.D.

Promoting healthy diets through food reformulation: The demand for “better-for-you” beverage
Agribusiness, Zhou, Pei, Liu, Yizao, 2024

Private Labels Strategy, Retail Profitability and Bargaining Power in the Fluid Milk Market
Journal of Agricultural and Food Industrial Organization, Chen, Xuan, Liu, Yizao, 2023

Recall information heterogeneity and perceived health risk: The impact of food recall on fresh meat market in the U.S.
Food Policy, Zhou, Pei, Liu, Yizao, 2023

The impact of the COVID-19 pandemic on retail dairy prices
Agribusiness, Liu, Yizao, Rabinowitz, Adam N., 2021

The Shock of COVID-19 Restrictions on Retail Dairy Pricing
Agribusiness: An International Journal, Liu, Yizao, Rabinowitz, Adam, 2021

Demand, challenges, and marketing strategies in the retail promotion of local brand milk
Agricultural Economics (United Kingdom), Liu, Yizao, Chen, Xuan, Rabinowitz, Adam N., Campbell, Benjamin, 2020

Local and Organic Preference: Logo versus Text
Journal of Agricultural & Applied Economics, Katz, Michael, Campbell, Benjamin, Liu, Yizao, 2019

A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes
Agricultural and Resource Economics Review, Yu, Qiushuo, Campbell, Ben, Liu, Yizao, Martin, Jiff, 2019

Dimensional reduction and ionic gating induced enhancement of superconductivity in atomically thin crystals of 2H-TaSe 2
Nanotechnology, Wu, Y., He, J., Liu, J., Xing, H., Mao, Z., Liu, Y., 2019

The role of retail market power and state regulations in the heterogeneity of farm-retail price transmission of private label and branded products
Agricultural Economics (United Kingdom), Liu, Yizao, Chen, Xuan, Rabinowitz, Adam N., 2019

New concerns on caffeine consumption and the impact of potential regulations: The case of energy drinks
Food Policy, Chen, Xuan, Liu, Yizao, Jaenicke, Edward, Rabinowitz, Adam N., 2019

The effects of competitors on new product launch and market expansion in the hybrid car market
Empirical Economics, Liu, Yizao, 2018

Angle-dependent magnetoresistance as a sensitive probe of the charge density wave in quasi-one-dimensional semimetal Ta 2 NiSe 7
Applied Physics Letters, He, J., Wen, L., Wu, Y., Liu, J., Tang, G., Yang, Y., Xing, H., Mao, Z., Sun, H., Liu, Y., 2018

Are Online and Offline Advertising Substitutes or Complements? Evidence from U.S. Food Industries
Journal of Agricultural and Food Industrial Organization, He, Xi, Lopez, Rigoberto, Liu, Yizao, 2018

A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes
Agricultural and Resource Economics Review, Yu, Qiushuo, Campbell, Benjamin, Liu, Yizao, Martin, Jiff, 2018

The role of retail market power and state regulations in the heterogeneity of farm‐retail price transmission of private label and branded products
Agricultural Economics, Liu, Yizao, Rabinowitz, Adam, Chen, Xuan, 2018

Buyer and nonbuyer barriers to purchasing local food
Agricultural and Resource Economics Review, Qi, Lingqiao, Rabinowitz, Adam N., Liu, Yizao, Campbell, Benjamin, 2017

Safer or cheaper? Traffic safety, vehicle choices and the effect of new corporate average fuel economy standards
Resources and Energy Economics, Liu, Yizao, 2017

Health information and consumer learning in the bottled water market
International Journal of Industrial Organization, Huang, Lu, Liu, Yizao, 2017

The impact of social media conversations on consumer brand choices
Marketing Letters, Liu, Yizao, Lopez, Rigoberto A., 2016

TV advertising spillovers and demand for private labels: the case of carbonated soft drinks
Applied Economics, Lopez, Rigoberto A., Liu, Yizao, Zhu, Chen, 2015

Simulating welfare effects of the European nutrition and health claims' regulation: The Italian yogurt market
European Review of Agricultural Economics, Bonanno, Alessandro, Huang, Rui, Liu, Yizao, 2015

What’s Happening with Local? The Ins and Outs of Local Purchasing
CT Farm Bureau Newsletter, Campbell, Ben, Rabinowitz, Adam, Liu, Yizao, 2015

The impact of four alternative policies to decrease soda consumption
Agricultural and Resource Economics Review, Liu, Yizao, Lopez, Rigoberto A., Zhu, Chen, 2014

Should further mergers be allowed? Product differentiation and merger in the external audit market
Applied Economics, Liu, Yizao, 2014

The impact of regulatory change on retail pricing: The New York state milk price gouging law
Agricultural and Resource Economics Review, Rabinowitz, Adam N., Liu, Yizao, 2014

Household demand and willingness to pay for hybrid vehicles
Energy Economics, Liu, Yizao, 2014