Yizao Liu, Ph.D.

Yizao Liu, Ph.D.

  • Assistant Professor of Agricultural Economics
208A Armsby Building
University Park, PA 16802

Areas of Expertise

  • Food Marketing
  • Food and Energy Policy
  • Energy Economics
  • Industrial Organization
  • Applied Econometrics

Education

  • Economics, Ph.D.

Publications

New concerns on caffeine consumption and the impact of potential regulations
Food Policy, Chen, Xuan, Liu, Yizao, Jaenicke, Edward C., Rabinowitz, Adam N., 2019

Local and Organic Preference
Journal of Agricultural and Applied Economics, Katz, Michael, Campbell, Benjamin, Liu, Yizao, 2019

Dimensional reduction and ionic gating induced enhancement of superconductivity in atomically thin crystals of 2H-TaSe 2
Nanotechnology, Wu, Y., He, J., Liu, J., Xing, H., Mao, Z., Liu, Y., 2019

The role of retail market power and state regulations in the heterogeneity of farm-retail price transmission of private label and branded products
Agricultural Economics (United Kingdom), Liu, Yizao, Chen, Xuan, Rabinowitz, Adam N., 2019

The effects of competitors on new product launch and market expansion in the hybrid car market
Empirical Economics, Liu, Yizao, 2018

Are Online and Offline Advertising Substitutes or Complements? Evidence from U.S. Food Industries
Journal of Agricultural and Food Industrial Organization, He, Xi, Lopez, Rigoberto, Liu, Yizao, 2018

Angle-dependent magnetoresistance as a sensitive probe of the charge density wave in quasi-one-dimensional semimetal Ta 2 NiSe 7
Applied Physics Letters, He, J., Wen, L., Wu, Y., Liu, J., Tang, G., Yang, Y., Xing, H., Mao, Z., Sun, H., Liu, Y., 2018

A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes
Agricultural and Resource Economics Review, Yu, Qiushuo, Campbell, Benjamin, Liu, Yizao, Martin, Jiff, 2018

The role of retail market power and state regulations in the heterogeneity of farm‐retail price transmission of private label and branded products
Agricultural Economics, 2018

Buyer and nonbuyer barriers to purchasing local food
Agricultural and Resource Economics Review, Qi, Lingqiao, Rabinowitz, Adam N., Liu, Yizao, Campbell, Benjamin, 2017

Health information and consumer learning in the bottled water market
International Journal of Industrial Organization, Huang, Lu, Liu, Yizao, 2017

Safer or cheaper? Traffic safety, vehicle choices and the effect of new corporate average fuel economy standards
Resource and Energy Economics, Liu, Yizao, 2017

The impact of social media conversations on consumer brand choices
Marketing Letters, Liu, Yizao, Lopez, Rigoberto A., 2016

TV advertising spillovers and demand for private labels
Applied Economics, Lopez, Rigoberto A., Liu, Yizao, Zhu, Chen, 2015

Simulating welfare effects of the European nutrition and health claims' regulation
European Review of Agricultural Economics, Bonanno, Alessandro, Huang, Rui, Liu, Yizao, 2015

The impact of four alternative policies to decrease soda consumption
Agricultural and Resource Economics Review, Liu, Yizao, Lopez, Rigoberto A., Zhu, Chen, 2014

Should further mergers be allowed? Product differentiation and merger in the external audit market
Applied Economics, Liu, Yizao, 2014

Household demand and willingness to pay for hybrid vehicles
Energy Economics, Liu, Yizao, 2014

The impact of regulatory change on retail pricing
Agricultural and Resource Economics Review, Rabinowitz, Adam N., Liu, Yizao, 2014

Whose and what chatter matters? the effect of tweets on movie sales
Decision Support Systems, Rui, Huaxia, Liu, Yizao, Whinston, Andrew, 2013