Yizao Liu, Ph.D.

Yizao Liu, Ph.D.

  • Assistant Professor of Agricultural Economics
208A Armsby Building
University Park, PA 16802

Areas of Expertise

  • Food Marketing
  • Food and Energy Policy
  • Energy Economics
  • Industrial Organization
  • Applied Econometrics

Education

  • Economics, Ph.D.

Publications

The Shock of COVID-19 Restrictions on Retail Dairy Pricing
Agribusiness: An International Journal, Liu, Yizao, Rabinowitz, Adam, 2021

The impact of the COVID-19 pandemic on retail dairy prices
Agribusiness, Liu, Yizao, Rabinowitz, Adam N., 2021

Demand, challenges, and marketing strategies in the retail promotion of local brand milk
Agricultural Economics (United Kingdom), Liu, Yizao, Chen, Xuan, Rabinowitz, Adam N., Campbell, Benjamin, 2020

The Added Caffeine, Health Concerns and Potential Regulations: The Case of Energy Drinks
Food Policy, Chen, Xuan, Liu, Yizao, Jaenicke, E, Rabinowitz, Adam, 2019

New concerns on caffeine consumption and the impact of potential regulations
Food Policy, Chen, Xuan, Liu, Yizao, Jaenicke, Edward C., Rabinowitz, Adam N., 2019

Local and organic preference: Logo versus text
Journal of Agricultural & Applied Economics, Katz, Michael, Campbell, Benjamin, Liu, Yizao, 2019

A Choice Based Experiment of Community Supported Agriculture (CSA)
Agricultural and Resource Economics Review, Yu, Qiushuo, Campbell, Ben, Liu, Yizao, Martin, Jiff, 2019

Angle-dependent magnetoresistance as a sensitive probe of the charge density wave in quasi-one-dimensional semimetal Ta2NiSe7
Applied Physics Letters, He, Jiaming, Wen, Libin, Wu, Yueshen, Liu, Jinyu, Tang, Guoxiong, Yang, Yusen, Xing, Hui, Mao, Zhiqiang, Sun, Hong, Liu, Ying, 2018

Are Online and Offline Advertising Substitutes or Complements? Evidence from U.S. Food Industries
Journal of Agricultural and Food Industrial Organization, He, Xi, Lopez, Rigoberto, Liu, Yizao, 2018

The role of retail market power and state regulations in the heterogeneity of farm‐retail price transmission of private label and branded products
Agricultural Economics, 2018

A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes
Agricultural and Resource Economics Review, Yu, Qiushuo, Campbell, Benjamin, Liu, Yizao, Martin, Jiff, 2018

Buyer and nonbuyer barriers to purchasing local food
Agricultural and Resource Economics Review, Qi, Lingqiao, Rabinowitz, Adam N., Liu, Yizao, Campbell, Benjamin, 2017

Health information and consumer learning in the bottled water market
International Journal of Industrial Organization, Huang, Lu, Liu, Yizao, 2017

The impact of social media conversations on consumer brand choices
Marketing Letters, Liu, Yizao, Lopez, Rigoberto A., 2016

TV advertising spillovers and demand for private labels
Applied Economics, Lopez, Rigoberto A., Liu, Yizao, Zhu, Chen, 2015

What’s Happening with Local? The Ins and Outs of Local Purchasing
CT Farm Bureau Newsletter, Campbell, Ben, Rabinowitz, Adam, Liu, Yizao, 2015

Simulating welfare effects of the European nutrition and health claims' regulation
European Review of Agricultural Economics, Bonanno, Alessandro, Huang, Rui, Liu, Yizao, 2015

The impact of four alternative policies to decrease soda consumption
Agricultural and Resource Economics Review, Liu, Yizao, Lopez, Rigoberto A., Zhu, Chen, 2014

The impact of regulatory change on retail pricing
Agricultural and Resource Economics Review, Rabinowitz, Adam N., Liu, Yizao, 2014

Whose and what chatter matters? the effect of tweets on movie sales
Decision Support Systems, Rui, Huaxia, Liu, Yizao, Whinston, Andrew, 2013