Principal Investigator: Claudia Schmidt
Project Description: While agritourism is not profitable or even appropriate in all communities, various stakeholders report that key barriers currently prevent farmers who would like to provide agritourism services from doing so. These barriers represent opportunity costs and include not only lack of information among producers, consumers, supporting organizations and policy makers, but also regulatory gaps across the states. Drawing on extensive stakeholder input, guidance and collaboration, the goal of this project is to develop and disseminate practical information that will allow small- and medium-sized farmers and rural communities to benefit from the growing consumer interest in agritourism activities. Supporting objectives include to understand the roles and educational needs of various organizations in supporting agritourism; improve understanding of factors that contribute to growth in agritourism across U.S. counties; and deliver peer-reviewed educational materials to farmers as well as supporting organizations and policy makers. Goals will be accomplished using extensive collaborations with key stakeholder organizations, focus groups and surveys, as well as econometric analysis.
