Posted: January 6, 2021

After many years of using a listserv for network communications, NERCRD is shifting its communications to a new platform—Mailchimp. The changes are expected to improve the Center's ability to share news and announcements with its stakeholders.

To opt in to the new NERCRD mailing list, click here and follow the prompts.

A primary reason for this change is that while listserv software has allowed us to send email blasts to our entire list, it does not allow for targeted emails to only certain list subscribers. For example, there have been many occasions when we learned of an opportunity in a specific state in our region, but were unable to send it to only subscribers based in that state. We would have to send it to the entire list or not at all.

Mailchimp (and other email marketing software like Constant Contact, Emma, etc.) allows organizations to add fields beyond an email address to its subscriber database. For example, we can collect information about what state our subscribers are in, whether they work for a land-grant university or a non-profit organization, etc. With that information, we can create segmented lists, which will allow NERCRD to send targeted announcements when needed, and send content that is most relevant to its stakeholders. 

If you have any questions or feedback about these changes, please contact NERCRD Communications Specialist Kristen Devlin: krd111@psu.edu