Rural Community Needs: Some rural areas are growing…some are not. Why? Jobs are important but people moving into rural areas are also looking for a slower pace of life, open spaces, and quality education, recreation, and healthcare. Rural communities have unique assets. But often these assets are not promoted so that potential new residents can see them.

Marketing Hometown America is a way to bring local people together to build a plan and then act on it. It focuses on:

  • What brings new residents to a community;
  • The local assets that should be promoted; and
  • How a community can reach potential new residents.

Extension's Response: Marketing Hometown America (MHA) is an

A sample of program outputs.

Collaboration Idea

A MHA team will provide a face-to face training workshop in the NE for Extension state specialists and CRD educators from two to four states and provide access to all materials, ripple mapping resources for evaluation, and follow-up consultation.


The travel and meeting costs of the Northeast participants and the MHA training staff will be paid up to $10,000. The original standard fee of $10,000 per state Extension system includes a training workshop delivered by two instructors, training materials, access to the electronic resources, promotional materials, study guides and evaluation tools. We are exploring alternative pricing structures at a lower introductory rate for this NE grant.

Contact & Webinar

If you wish to participate, contact Cheryl Burkhart-Kriesel, () or call (308-632-1234) before March 10, 2015 so the participating states can help develop the grant proposal by March 20th. If you'd like to learn more in a webinar, contact Cheryl before Feb. 26 for a potential webinar during the week of March 2-6.