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Framing and Issue Identification

Taking the time to carefully define the issue for community engagement is critical to your long-term engagement success. And how you frame the issue sets the tone, and will likely greatly influence, the outcome of your entire effort.

Taking the time to carefully define the issue for community engagement is critical to your long-term engagement success. While there are few ‘magic formulas’, it’s important to make the appropriate distinction between the problem and its root causes.

Few other concepts are more important to your community engagement efforts than effectively framing the issue and your subsequent discussions. Quite simply, how you frame the issue sets the tone, and will likely greatly influence the outcome of your entire effort. In general ‘reframing’ or ‘framing’, is somewhat different for every community and/or issue.