Developing Viable Farmers Markets in Rural Communities: An Investigation of Vendor Performance Using Objective and Subjective Valuations
Posted: November 6, 2012
by T.M. Schmit and M.I. Gómez, Food Policy, 36, 119-127, 2011.
Using unique data collected from customers, vendors, and markets in a rural region of New York State, we develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability.