Mark A. Gagnon, Ph.D.

  • Harbaugh Entrepreneurship Scholar & Entrepreneurship Coordinator College of Agricultural Sciences
Mark A. Gagnon, Ph.D.
6E Armsby Building
University Park, PA 16802-4703
Work Phone: 814-865-0469

Areas of Expertise

  • Entrepreneurship
  • Strategy
  • Firm-industry analytics
  • Bio-renewable building product technologies

Connect with Mark A. Gagnon, Ph.D.



  1. B.S. University of Massachusetts
  2. M.S. The Pennsylvania State University
  3. Ph.D. The Pennsylvania State University


Teaching Interests

Entrepreneurship, sustainable entrepreneurship, strategy and change management.

Research Interests

Entrepreneurship in food, agriculture and bio-renewables: entrepreneur linkages with new venture practices and performance, investment and venture capital, sustainable entrepreneurship in for-profit contexts

Courses taught

  • MGMT 215 - Entrepreneurial Mindset
  • ENGR 310 - Entrepreneurial Leadership
  • AGBM/IST/ENGR 497b - Advanced Entrepreneurship Teams


Mark Gagnon is the Harbaugh Entrepreneurship Scholar and Entrepreneurship Coordinator for the College of Agricultural Sciences at Penn State. Mark is a former entrepreneur and business development executive in forest products and building materials. He has been involved in two green building products start-ups that have generated over $2M in revenues and has managed product portfolios over $300M. In addition, Mark has extensive experience in new product development and has been part of successful product launches for leading brands. Mark also consults with leading firms and emerging start-ups in food, agriculture and bio-renewables.

Dr. Gagnon's scholarly interests are in the area of for-profit entrepreneurship that address challenges in food, agriculture and bio-renewables. Many of these challenges in the agriculture space naturally fit under the banner of sustainability. His current research examines the role of entrepreneur cognition and decision making on new firm practices and performance. In addition Mark is investigating investor and venture capital activity and knowledge gaps in food, agriculture and bio-renewables. Mark teaches entrepreneurship and coordinates the entrepreneurship minor in food and bio-innovation.

Select Publications

Heinrichs, P.A., Gagnon, M., and Azzara, C. [In Review]. The Land-Grant University's New Role in Agricultural Innovation. Innovations.

Gagnon, M.A. and Heinrichs, P.A. [In Review]. Acting on sustainability: Entrepreneur sustainable orientation and firm practices. Journal of Business and Entrepreneurship.

Gagnon, M.A., Michael, J.H., Elser, N.C., and Gyory, C.T. 2013. Seeing green in several ways: The interplay of entrepreneurial, sustainable and market orientations on executive scanning and small business performance. Journal of Marketing Development and Competitiveness, 7(3): 9-28.

Michael, J.H., Elser, N.C., Gagnon, M.A., and Ray, C.D. 2012. Knowledge Resources and Firm Performance: A Pallet Industry Perspective. Journal of Applied Packaging Research. Dec: 213-224.

Gagnon, M.A. 2012. Sustainable minded entrepreneurs: Testing a values-based framework. Journal of Strategic Innovation and Sustainability, 8(1).

Gagnon, M.A. 2011. Saving a green venture: EnviroWood. United States Association for Small Business and Entrepreneurship. Annual Conference Proceedings. Hilton Head, SC. 2011 Best Business Teaching Case Award.

Gagnon, M.A., Jansen, K.J., and Michael, J.H. 2008. Employee alignment with strategic change: A study of strategy supportive behavior among blue-collar employees. Journal of Managerial Issues. 20(4):425-443.

Industry Experience

Co-Founder/Vice President - DyeNon Building Technologies, Inc., Murfreesboro, TN

Director of Business Development - Bay Tree Technologies-USA, LLC, Memphis, TN

Director of Product Management - Huttig Building Products Corporation, St. Louis, MO

Regional Sales Manager-J.M. Huber Corporation, Charlotte, NC